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Before You Start Promoting
Before you start promoting your E-Book it's important to prepare properly.
Here is a checklist of the steps that I would recommend:-- Get an E-Book Compiler software (software for creating E-Books), for example our E-Book Compiler software.
- Write Your Text
- Consider Registering Copyright (optional)
- Consider creating or purchasing a "Virtual Cover" (optional)
This is a nice item to have, but is not essential. A virtual cover/box can be helpful for submissions to E-Book Directories, and is a highly useful item to have available, when creating your web site and/or advertising materials.
- Set up a Web Site (optional but highly recommended)
If you don't do this, many promotion options (including most of the best ones) will be closed to you.
- Determine how to track your advertising.
If you pay for advertising your web site or E-Book, it is very important to track your results. This allows you to determine which types of advertising are producing a response (and are profitable) and which types of advertising are not working. It also allows you to test out different advertising messages and see which ones work best.
You can track advertising results by using various third-party services, or by installing special CGI tracking scripts (there's a great book on CGI available from Beginners CGI).
Here are some are two Ad-Tracking tools (both require CGI facilities on your site):
- Get ready to sell (for paid E-Books)
If selling an E-Book (rather than giving away a free E-Book) than you need a method to sell it. If you don't accept credit cards - you could lose 90% of your potential orders. For best results, you should also prepare a web site explaining the topic of your E-Book and why people should buy it.
You may find the following sites helpful in preparing the sales material on your site:
With any business, it is up to the individual owner of said business to ensure the success of the business. You may make more or less than any sample figures or results that might be quoted on our web sites or other publications. All business involves risk, and many businesses do not succeed. Further, Answers 2000 Limited does NOT represent that any particular individual or business is typical, or that any results or experiences achieved by any particular individual/business is necessarily typical.
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