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Advertising is the obvious way to promote a business or product. Once you learn the techniques of creating and testing great ads, and the right places to advertise - it can produce results - but at the end of day, your results will depend directly to the amount of advertising space you buy, which is itself dependent on your advertising budget. Publicity is the smart way to promote a business or product. Good publicity allows you to achieve results totally disproportionate to the amount of money and effort put in. Your goal is to get your name (or company's name, or at least URL) in the news. Obviously this will involve have a newsworthy story (or create one!) and let journalists know about it: by building relationships with them, as well as distributing Press Releases. In many cases, this is somewhat of a hit and miss affair, but if the media does pick up your story, it can generate massive publicity (equivalent to millions of dollars worth of advertising) for your business. Summary
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With any business, it is up to the individual owner of said business to ensure the success of the business. You may make more or less than any sample figures or results that might be quoted on our web sites or other publications. All business involves risk, and many businesses do not succeed. Further, Answers 2000 Limited does NOT represent that any particular individual or business is typical, or that any results or experiences achieved by any particular individual/business is necessarily typical.
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