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Pay Per Click Advertising is a great way to promote a web site. Basically it means that you pay other sites a set amount for each person who clicks on your banner or link and comes to your site. If you want to promote an E-Book that you are selling, and still turn a profit then you will need to have a good idea of the percentage of people who come to your site who actually buy your product. This helps gives you an idea of whether you can profitably advertise using this method. You can use this formula to calculate the maximum amount to spend per click: Max CPC =; Profit X ConversionWhere:-
- Suppose, you make $5 profit from saleThere are many ways to advertise on a Per Click basis:
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